You must be at least 16 years old and have at least 1,000 followers. Not every TikTok user is eligible to start live streaming. For now, you’ll most likely have to use the mobile app (or a third-party streaming app) to go live on TikTok. As of December 2021, TikTok started testing live studio software for desktop, but it’s only available in certain regions and to less than 1,000 users. It’s free to download and to make a TikTok account. If you haven’t already, you will need to download and install the TikTok app on your mobile device. What do I need to go live on TikTok?īefore you can start live streaming on TikTok, you need to: Success on TikTok relies on community building, and there’s no better way to foster ties with your fans than with live engagement. With the ability to live stream on TikTok, creators can connect directly with their followers in real time. TikTok was the most popular free iPhone app downloaded in the U.S.TikTok has been downloaded more than three billion times globally across the App Store and Google Play.As of March 2020, the average TikTok user was spending 858 minutes on the app per month.TikTok generated $1.9 billion in revenue in 2020, a 457% year-over-year increase.Here are some stats to help you get a sense of TikTok’s success and why you should factor the platform into your live streaming content strategy: The platform thrives on user-generated content, so even unedited, less-than-high-quality content can go viral on TikTok. Its popularity is due to how easy the app is to use - anyone can create an account and start uploading videos with their smartphone. TikTok is the fastest-growing social network and video platform around, surpassing the one-billion-user mark in September 2021.
Going live on TikTok can be a great way to connect with your audience, build trust and boost engagement. Brands use TikTok live streams to do more formal videos, like tutorials or product demos. TikTok live videos are usually short and informal - like having a casual conversation with your viewers. Just like Facebook, Instagram and YouTube all have live streaming capabilities, so does TikTok.
Rather than shooting, editing and uploading your videos to TikTok for users to watch later, you start filming in real time and viewers can interact with you directly. TikTok LIVE is the live streaming arm of the popular short-form video app.
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